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5 trends affecting the digital transformation in 2022


Digital transformation plays an important role in improving the business and customer experience. In essence, it is a process that uses digital technology to achieve specific business objectives.

In 2018, it was estimated that about 89% of all businesses will adopt a digital business strategy, which seems legitimate given that the digital transformation market from 2020 is experiencing steady growth of more than $ 469 billion.

As more and more companies trust digital transformation because it offers a unique competitive advantage, we have compiled a list of the top five trends affecting digital transformation in 2022:

Cloud computing technology

It is incredibly important for businesses to be able to store all their data in one place and have access to it at any time.

Cloud technology has made it very easy to store large amounts of data online, which means that any employee or other user can access this data wherever it is at the moment.

This is a big deal for a number of reasons:

  • The need to store important information on paper (and therefore a carbon footprint!) Has been greatly reduced.
  • Cloud technologies support remote work. Obviously, this way of storing and accessing corporate data was very useful during the COVID-19 pandemic, when workers moved from the office to remote work. Although COVID seems to be retreating, cloud and remote work seems to remain!
  • Over the past two years, businesses have increasingly used combinations of public and private clouds to reduce cyber risks associated with employees accessing home business networks.
  • And last but not least: thanks to the ability to store big data in one place, new opportunities have been created for more efficient analysis of customer behavior. In fact, trusted companies with big data play an important role in helping businesses use big data capabilities to find new opportunities.

Hybrid model of work

While we touch on the topic of remote work, it turns out that some love it and others hate it. Most employees seem to agree that the availability of options and the flexibility of the workplace is a huge advantage.

Being able to choose the environment and hours in which they are most productive seems to positively affect the achievement of business goals. It makes sense because we are all different people with different needs.

Some people like to work alone, in a quiet and comfortable environment in their homes. Others work best around other people and prefer to clearly distinguish their workspace and home.


As we have already mentioned, one of the problems that worries companies is the cyber threat to their data.

AI threat detection technologies, advanced encryption techniques and the security of embedded systems are just some of the technologies used by companies to keep key information secure.

You want to make sure that not only your transactions and intellectual property are secure, but also the data security of your end users and your employees.

Artificial intelligence

Automation is important because it can save a lot of time for businesses and their employees. It has also proven its ability to cater to highly personalized content for its target audience, which has been incredibly helpful to marketers.

High efficiency and productivity are of concern to almost every business, so it is not surprising that about 91% of all leading businesses have invested in AI development.

As long as your business is transparent using artificial intelligence, engaging with this trend can bring you many benefits without a doubt!


You’ve probably seen a growing number of articles and news concerning many retailers and major brands joining the craze of NFT, Blockchain and Metaverse.

This trio gained popularity incredibly quickly due to its decentralized nature. Decentralization is important to the average consumer because it gives them a voice and protection.

Decentralized systems are often more robust than central governments, so it’s no surprise that the crypto environment is gaining more traction.

So what can these new technologies do for your business?

Blockchain, for example, has great potential for managing transactions and contracts. NFT is a digital asset that can give your customers exclusive access to all sorts of things – and who doesn’t like exclusive offers?

In conclusion, if you are looking for ways to improve your business processes, respond to ever-changing customer requirements and create a healthy company culture – these trends are definitely worth noting!

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