In addition, 42% of respondents said they visited retail in the virtual world to get advice, make a payment or view a range of products when buying physical goods, while 56% of respondents plan to do so next year. According to a recent global Accenture survey, among millennial people, those numbers rise to 51% and 61%, respectively.
According to Accenture Technology Vision 2022, “Meet the Metas world: A Continuity of Technology and Business-Changing Experiences,” more than half (55 percent) of consumers agree that much of their lives and livelihoods are moving into digital spaces. In response, the vast majority (90 percent) of retail executives say they expect leading organizations to push the boundaries of the virtual world to make it more real, increasing the need for perseverance and seamless navigation between the digital and physical worlds. In addition, 72% of global executives say the metaworld will have a positive impact on their organizations, and 45% believe it will be groundbreaking or transformative.
A survey conducted by Accenture among more than 11,000 consumers in 16 countries found that while nearly two-thirds (64 percent) of consumers had already purchased a virtual product or participated in a virtual experience or service last year, that figure is growth is expected as 83 percent are interested in shopping across the metaverse.
“The era of the metaworld has begun, so for consumer-oriented companies, it’s not a matter of deciding whether they’re going to move into the metaworld, it’s about how,” he said. Jill Standish, senior managing director and global head of the Accenture retail industry. “Retailers and brands will need to rethink and experiment with what a new exciting and advisory experience can mean for consumers. In addition to new sales opportunities, the metaverse can also help build loyalty through experiences that go beyond simply buying a product. For example, retailers can create a personalized experience by offering live broadcasts of purchases, where customers can sit next to the brand ambassador, and then immediately be able to go to a virtual dressing room, where they can try something and add to your cart and check out.
In addition to creating new ways to shop, travel and socialize, virtual products and locations highlight the potential for increased revenue in a variety of industries.
Fiber2Fashion News Desk (KD)
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