Lifestyle has chosen TCS as its transformation partner, and OmniStore as its core platform for flexibility, an intuitive interface and ease of adoption. TCS OmniStore effectively supports Duluth Trading’s growth strategy, replacing its traditional POS system with a modern unified, service-based trading platform that integrates and expands existing channels and points of contact with customers, as well as flexibly organizing multi-channel customer trips. It serves as a single trading platform for all commerce in stores: POS, MPOS, Scan and Go, pickup with rim and more, according to a TCS press release.
Tata Consultancy Services (TCS) is working with US company Duluth Trading to enhance the multi-channel application experience with TCS OmniStore, its award-winning unified trading platform based on artificial intelligence. Duluth wanted to improve the in-store experience by using his digital data and expanding sales channels. This has increased customer satisfaction and improved sales.
The platform has allowed all Duluth Trading stores across the US to increase clearance and returns with improved visibility of goods purchased through channels. For TCS store employees, OmniStore provides real-time access to universal baskets, promotions and orders, product information and inventory with a connected context between the Internet and the store. Store employees use this information for additional and cross-selling, and offer personalized recommendations. The platform has a simple and intuitive user interface that requires no special training and improves performance. The all-in-one mixed sales baskets and simplified return opportunities implemented in TCS OmniStore have helped Duluth Trading significantly increase customer satisfaction and sales as well as boost growth.
Part of the TCS Algo Retail package, TCS OmniStore, is a future microservice-based trading platform that can flexibly organize unified multi-channel customer trips and help businesses quickly deploy new services and applications without worrying about channel constraints. It can cater to a variety of businesses, general merchandise, discounts, specialties, fashion, restaurant, mail, telecommunications, and the travel and hospitality industries.
“Our retail and IT guide is very appreciative of how OmniStore has worked at the peak of the holiday season. Especially in its ability to sell products to our customers regardless of location. Within a single customer engagement we can provide more extensive offers in the roster, and this has been an important part of our successful approach to sales over the past holidays. We are excited to introduce our mobile solution to the retail network in early 2023 and learn more about how we attract our customers in new ways in our fleet of stores. ” Christopher Teifel, Senior Vice President, Information Technology and Logistics Duluth Tradingthe statement said.
“As a leader in the transformation of the retail business, TCS has a unique insight into the multichannel needs of the industry and the limitations of traditional POS. We are excited to partner with Duluth Trading in its strategic initiative to review the in-store customer experience. TCS OmniStore enables continuous multi-channel customer travel, laying a solid foundation for future retail. ” Shankar Narayanan, Business Group Manager, Retail Cluster, TCSsaid.
Fiber2Fashion News Desk (GK)
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