Home Uncategorized Facebook extends the ban on political advertising for another month

Facebook extends the ban on political advertising for another month


Image: CEO Mark Zuckerberg. Source: Facebook

Elizabeth Calliford and Katie Paul

(Reuters) – As election disinformation continues to rage online, Facebook Inc said on Wednesday that its ban on post-election political advertising is likely to last another month, raising concerns among campaigns and groups seeking to reach voters in key elections. the Georgia Senate in January.

Facebook, which announced the ban as part of measures to combat misinformation and other abuses on its website, had previously said the ban would last at least a week but could be extended. It seemed that Google from Alphabet Inc was also sticking to its ban on political advertising after the election.

“Although several sources predict a presidential winner, we still believe it’s important to prevent confusion or abuse on our platform,” Facebook told advertisers in an email to Reuters, which told advertisers to wait another month for the break. although there “may be an opportunity to resume this ad sooner”.

Unfounded election allegations erupted on social media this week as President Donald Trump continued to challenge the results, even as government officials did not report significant irregularities and legal experts warned he had little chance of overturning the victory of President-elect Bao. .

Google declined to answer questions about the length of the ad pause. A Google spokeswoman said earlier that the campaign would lift the ban based on factors such as the time needed to count the votes and whether there were civil unrest.

The bans mean the platforms are not currently accepting a pre-election announcement ahead of two second U.S. Senate elections in Georgia that could decide control of that chamber.

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“It drives us crazy,” said Mark Jablonowski, managing partner of DSPolitical, a digital firm that works with democracy.

“They’re essentially holding the rest of the political process hostage,” said Eric Wilson, a Republican digital strategist who said he thought campaigns ’concerns about election results didn’t require a total ban. “That’s what a scalpel deserves, and they use a rusty ax,” he added.

Social media companies declined to say if they would repeal other measures imposed to combat election misinformation and calls for violence in unpaid messages, such as Facebook’s restrictions on live video distribution and downgrades in content predicted by its systems could be misinformation. .

Facebook spokesman Andy Stone said the emergency would not be permanent, but added that a rollback was “not inevitable”.

“The reality now is that we are not in a danger zone,” said Vanita Gupta, executive director of the Conference of Leaders on Civil and Human Rights.

Democratic strategists, including members of Biden’s campaign, who criticized Facebook, said this week that social media companies are still not effectively fighting the spread of viral lies.

In a Facebook group set up on Sunday that quickly grew to more than 350,000 members by Tuesday, members calling for a nationwide vote count changed baseless allegations every second of baseless allegations of rigged election and vote-counting changes in states.

Nina Jankovic, a disinformation officer from the Wilson Center, said advertising stops were necessary, but not enough to combat false information.

“Obviously, President Trump doesn’t think the election is over, so I don’t think the platforms should treat them as if they did,” she said.

Report by Elizabeth Calliford and Ayanti Berr; Edited by Chizu Nomiyama and Bernadette Baum.


Source: Reuters

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